An interesting New Yorker article on pricing in our Internet era.
http://www.newyorker.com/arts/critics/books/2009/07/06/090706crbo_books_gladwell?currentPage=all
It opens the discussion for the economy of new ecosystem service credits….credits represent environmental ‘stuff’…and our society has a scarcity of the environmental ‘stuff’ we need to restore Earth’s atmosphere. What is the best model to reap the greatest ‘social willingness’ to participate in credit markets?
Richard Pace 